Director of Content Resume Sample

Sarah Mitchell

sarah@mitchell.com

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(415) 555-0893

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linkedin.com/in/sarah-mitchell-content

Director of Content

Director of Content with 10+ years leading content marketing for high-growth B2B SaaS companies. Built 15-person content organization scaling from 2M to 10M annual visitors, generated $15M in attributed pipeline, and established content as #2 growth channel. Led content strategy supporting 3 product launches, 200% revenue growth, and successful Series C fundraising. Expert in content strategy, team building, executive stakeholder management, data-driven optimization, and brand development. Strong partner to CEO, CMO, and board on growth initiatives.

WORK EXPERIENCE

Director of Content

Mar 2020 – Present

GrowthTech Inc (B2B SaaS)

Department Leadership: Built 15-person content department from 3-person team, scaling traffic from 2M to 10M annual visitors and pipeline from $3M to $15M (40% of qualified leads)
Strategic Planning: Present quarterly to board on content ROI, partner with CEO/CMO on strategic planning, and led content strategy for 3 product launches generating $5M first-year revenue
Operations: Established content operations supporting 100+ monthly pieces, implemented governance framework improving performance 40%, and achieved 180% content ROI
Budget Management: Managed $2M annual budget including team, freelancers, and tools, achieving $50 cost per lead vs. $200 for paid channels

Senior Content Manager

Jan 2017 – Feb 2020

MidSize SaaS Company

Team Growth: Grew content team from 2 to 8 people, increasing organic traffic from 500K to 2M annual visitors and establishing content as top 3 growth channel
Strategy Development: Developed content strategy including SEO, thought leadership, and product marketing generating 3,000+ monthly leads
Cross-Functional Leadership: Collaborated with product, sales, and marketing teams on integrated campaigns supporting 2 product launches and $10M revenue growth

Content Manager

Jun 2014 – Dec 2016

Tech Startup

Team Building: Built content function from ground up, hired 4 team members, and grew blog from 0 to 250K monthly visitors
Content Production: Produced 50+ monthly articles, whitepapers, and case studies supporting marketing and sales teams

SKILLS & COMPETENCIES

CERTIFICATIONS

Executive Leadership Program

Jun 2022

Stanford Graduate School of Business

Content Marketing Certification

Mar 2019

HubSpot Academy

Google Analytics Advanced Certification

Jan 2021

Google

EDUCATION

Master of Business Administration (MBA)

2015-2017

UC Berkeley Haas School of Business

Berkeley, California

Marketing Strategy
Digital Media

Tools to build your Director of Content resume

Copy and adapt these proven examples to create a resume that stands out.

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Resume Headlines

Use these attention-grabbing headlines to make a strong first impression.

Director of Content | Built 15-Person Team | $15M Pipeline Generation

Content Marketing Executive | 10M Annual Visitors | #2 Growth Channel

Director of Content | 40% Pipeline Contribution | B2B SaaS Specialist

Content Leader | Scaling from 2M to 10M Visitors | Revenue Growth Driver

Director of Content Marketing | Board Advisor | Team Builder

Executive Content Leader | $2M Budget | 200% Revenue Growth Support

Director of Content | Strategic Planning | Executive Stakeholder Management

💡 Tip: Choose a headline that reflects your unique value proposition and matches the job requirements.

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Power Bullet Points

Adapt these achievement-focused bullets to showcase your impact.

Department Leadership & Team Building

• Built 15-person content department from 3-person team, establishing editorial, SEO, content operations, and design functions while growing traffic from 2M to 10M annual visitors

• Hired and developed content leaders across 4 functions (editorial, SEO, operations, design), with 3 direct reports promoted to management roles and team turnover reduced from 40% to 8%

• Managed $2M annual content budget including team salaries, freelance writers, tools/software, and content production, achieving 180% ROI through pipeline attribution

• Implemented OKR framework for content team aligning department goals with company objectives, resulting in 95% goal achievement and improved cross-functional collaboration

Content Strategy & Business Impact

• Established content as #2 growth channel generating $15M in attributed pipeline annually (40% of qualified leads) through integrated SEO, thought leadership, and product marketing strategy

• Developed comprehensive content strategy spanning 6 channels (blog, whitepapers, webinars, podcasts, videos, social) reaching 10M annual visitors and 500K email subscribers

• Led content strategy for 3 major product launches generating 15K product signups and $5M in first-year revenue through coordinated campaigns across owned, earned, and paid channels

• Created content attribution model tracking full-funnel impact from awareness to closed-won deals, demonstrating $50 average cost per lead vs. $200 for paid channels

Executive Leadership & Board Relations

• Present quarterly content performance to board of directors showcasing metrics on traffic, pipeline, ROI, and competitive positioning, contributing to successful $30M Series C fundraising

• Partner with CEO and CMO on annual strategic planning including market positioning, brand development, and go-to-market strategy for new product categories

• Collaborated with Chief Revenue Officer on content-to-pipeline initiatives including account-based content, sales enablement, and customer marketing driving 25% increase in sales velocity

• Led executive thought leadership program securing 20+ industry speaking engagements, 50+ press mentions, and 100K LinkedIn followers for CEO and executives

Process & Operations Excellence

• Built scalable content operations including editorial calendar, workflow management, quality review process, and publication system supporting 100+ monthly content pieces

• Implemented content governance framework including brand voice guidelines, style guide, SEO standards, and quality scoring resulting in 40% improvement in content performance

• Established content tech stack including CMS (Contentful), project management (Asana), analytics (Google Analytics, Tableau), and SEO tools (SEMrush, Ahrefs) improving team efficiency by 50%

• Created comprehensive content analytics dashboard tracking 50+ KPIs including traffic, engagement, conversions, pipeline, and ROI, enabling data-driven optimization and executive reporting

💡 Tip: Replace generic terms with specific metrics, technologies, and outcomes from your experience.

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Resume Writing Tips for Director of Contents

Lead with Business Impact, Not Content Metrics

Directors are measured on business outcomes. Start bullets with revenue impact ($15M pipeline), growth contribution (40% of leads), business milestones (product launches, fundraising), and strategic initiatives. Content metrics (traffic, articles published) are secondary supporting details. Show content is a growth engine, not a cost center.

Show Department Building from Ground Up

Demonstrate you can build organizations, not just manage teams. Document team growth (3 → 15 people), structure creation (editorial, SEO, operations functions), process development (workflows, governance, quality standards), and culture building (OKRs, professional development, team engagement). Directors build departments that scale beyond themselves.

Emphasize Executive and Board Engagement

At director level, board and C-suite partnership is expected. Include phrases like "Present quarterly to board," "Partner with CEO/CMO," "Strategic planning participant," "Contribute to fundraising," "Executive thought leadership program." Show you operate at executive level and influence company strategy.

Quantify at Scale with Multiple Metrics

Use big numbers across multiple dimensions: team size (15 people), traffic (10M), pipeline ($15M), percentage contribution (40%), budget ($2M), content volume (100+ monthly), ROI (180%), cost efficiency ($50 vs $200 CAC). Show you manage significant resources and deliver measurable business impact.

Balance Creative Vision with Analytical Rigor

Content directors need both sides: creative (brand development, thought leadership, storytelling, editorial vision) AND analytical (attribution modeling, ROI optimization, A/B testing, conversion funnels). Show you can develop compelling creative strategy while using data to prove business value and optimize performance.

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Essential Skills & Keywords

Include these skills to optimize your resume for ATS systems and recruiter searches.

Executive Leadership

Department Building and Scaling Strategic Planning and Vision Board and Executive Presentations Budget Management ($2M+) Cross-Functional Leadership Change Management

Content Strategy

Content Marketing Strategy Editorial Strategy and Planning Brand Voice and Positioning Content Distribution Strategy Thought Leadership Programs Content Governance

Business & Analytics

Pipeline Attribution and ROI Revenue Impact Analysis Content Analytics and Reporting Conversion Rate Optimization Customer Journey Mapping Growth Channel Optimization

Team Management

Hiring and Talent Development Performance Management Team Culture Building Professional Development OKR Framework Implementation Remote Team Leadership

Technical & Tools

Content Management Systems (Contentful, WordPress) Marketing Automation (HubSpot, Marketo) Analytics Platforms (Google Analytics, Tableau) SEO Tools (SEMrush, Ahrefs) Project Management (Asana, Monday) CRM Integration (Salesforce)

💡 Tip: Naturally integrate 8-12 of these keywords throughout your resume, especially in your summary and experience sections.

Why this resume works

Role-Specific Strengths

Department building at scale: Built 15-person content organization from 3 people, scaling traffic 5x (2M → 10M visitors) and pipeline from $3M to $15M while maintaining content quality
Revenue and pipeline attribution: Established content as #2 growth channel contributing 40% of qualified pipeline ($15M annually) with clear ROI tracking and attribution models
Executive strategic partnership: Regular board presentations on content ROI, collaborated with C-suite on company growth strategy, and led content initiatives for product launches and fundraising
Content operations excellence: Built scalable content processes, editorial workflows, and quality standards supporting 100+ monthly content pieces across 6 distribution channels

✓ ATS-Friendly Elements

Executive keywords: "director-level leadership," "department building," "board presentations," "strategic planning," "budget management ($2M+)"
Content expertise: "content strategy," "editorial leadership," "brand voice," "content marketing," "SEO strategy," "content ROI"
Business impact: "pipeline attribution," "revenue growth," "lead generation," "customer acquisition," "growth channel optimization"
Team leadership: "15-person team," "hiring and development," "performance management," "cross-functional collaboration"
Quantifiable metrics: 10M visitors, $15M pipeline, 40% of leads, 200% revenue growth, $2M budget
Tools and platforms naturally embedded: WordPress, HubSpot, Salesforce, Contentful, Google Analytics, Tableau

✓ Human-Readable Design

Executive-level metrics: department size (15 people, 3 → 15 growth), traffic scale (10M annual), pipeline ($15M), budget ($2M)
Shows full career progression from content writer through manager to director demonstrating upward trajectory
Balance of strategic leadership (planning, vision, board engagement) and operational excellence (process building, team management)
Concrete examples of business impact: product launches, fundraising support, revenue growth contribution
Demonstrates both creative vision (brand development, thought leadership) and analytical rigor (ROI tracking, attribution modeling)
Summary emphasizes leadership scale, business impact, and executive partnership

💡 Key Takeaways

At director level, lead with business impact and department building, not content production. Show how content drives revenue, pipeline, and growth.
Quantify at scale: team size (15 people), traffic (10M), pipeline attribution ($15M), percentage of leads (40%), budget managed ($2M)
Show board and executive engagement: quarterly presentations, C-suite collaboration, strategic planning, fundraising support
Demonstrate department building: hiring strategy, process development, workflow systems, quality standards, team culture
Balance content expertise with business acumen: SEO strategy AND pipeline attribution; editorial leadership AND ROI optimization

📈 Career Progression in Content/Writing

See how Content/Writing roles evolve across career stages, from individual contributor to content strategy leadership.

✍️ Content Writer → 📝 Content Manager → 📚 Director of Content (Current)

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Director of Content Resume Example