Marketing Coordinator Resume Example

A concise, ATS‑friendly resume with measurable outcomes you can adapt.

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Marketing Coordinator Resume Sample

Jamie Foster
jamie@foster.marketing
•
(312) 777-8888
•
linkedin.com/in/jamie-foster-marketing
Marketing Coordinator
Marketing Coordinator with 2 years supporting integrated marketing campaigns and digital initiatives. Skilled in social media management, content creation, and campaign analytics. Coordinated 15+ campaigns that generated 2,000+ leads and increased social engagement by 85%. Passionate about data-driven marketing and creative storytelling.
WORK EXPERIENCE
Marketing Coordinator
Aug 2022 – Present
TechBrand Solutions
  • Campaign Coordination: Coordinated execution of 15 integrated marketing campaigns across email, social, and content channels, generating 2,000+ leads and achieving average 4.2% conversion rate
  • Social Media Management: Managed social media presence across LinkedIn, Twitter, and Instagram (12K followers), creating 100+ posts monthly that increased engagement rate from 2.1% to 3.9%
  • Content Creation & Marketing Analytics: Created 40+ blog posts, 8 case studies, and 20+ social graphics using Canva, while tracking campaign performance in Google Analytics and reporting weekly KPIs to marketing leadership
Marketing Intern
Jun 2021 – Jul 2022
Digital Growth Agency
  • Campaign Support: Assisted senior marketers with campaign execution for 5 B2B clients, managing email sends, social scheduling, and performance tracking that contributed to 30% average lead increase
  • Event Coordination: Coordinated logistics for 6 webinars and 2 trade show events, managing registrations, follow-ups, and post-event reporting with 200+ total attendees
  • Market Research: Conducted competitive analysis and market research for 3 client industries, creating presentation decks that informed campaign strategy and positioning
SKILLS & COMPETENCIES
Campaign Coordination & Execution | Social Media Management | Content Creation & Copywriting | Email Marketing | Event Planning & Coordination | Google Analytics & Reporting | Marketing Automation (HubSpot, Mailchimp) | Graphic Design (Canva, Adobe Creative Suite) | Project Management | Cross-Functional Collaboration | Market Research & Analysis | Time Management & Organization
CERTIFICATIONS
HubSpot Content Marketing Certification
Sep 2023
HubSpot Academy
Google Analytics Individual Qualification
Mar 2023
Google
EDUCATION
Bachelor of Business Administration
2018-2022
University of Texas at Austin
Austin, Texas
  • Marketing
  • Digital Media

Tools to build your Marketing Coordinator resume

Copy and adapt these proven examples to create a resume that stands out.

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Resume Headlines

Use these attention-grabbing headlines to make a strong first impression.

Marketing Coordinator | Campaign Execution & Social Media | 2,000+ Leads Generated
Marketing Coordinator | Content Creation & Analytics | 85% Engagement Increase
Marketing Coordinator | 15 Campaigns Coordinated | HubSpot & Google Analytics
Marketing Coordinator | Social Media Management | 12K Followers, 3.9% Engagement
Marketing Coordinator | Email, Social & Content Marketing | 4.2% Conversion Rate
Marketing Coordinator | Cross-Channel Campaigns | B2B Lead Generation

💡 Tip: Choose a headline that reflects your unique value proposition and matches the job requirements.

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Power Bullet Points

Adapt these achievement-focused bullets to showcase your impact.

Campaign Coordination & Execution

• Coordinated execution of 15 integrated marketing campaigns across email, social, and content channels generating 2,000+ leads with average 4.2% conversion rate
• Managed campaign timelines, deliverables, and cross-functional collaboration ensuring on-time launch of marketing initiatives
• Supported campaign execution for 5 B2B clients managing email sends, social scheduling, and performance tracking contributing to 30% average lead increase
• Coordinated logistics for product launches, webinars, and promotional campaigns ensuring seamless execution and stakeholder alignment

Social Media Management & Content

• Managed social media presence across LinkedIn, Twitter, and Instagram (12K followers) creating 100+ posts monthly increasing engagement from 2.1% to 3.9%
• Created 40+ blog posts, 8 case studies, and 20+ social graphics using Canva driving website traffic and thought leadership positioning
• Developed social media content calendar ensuring consistent posting schedule and brand voice across all channels
• Monitored social media engagement, responded to comments, and built community increasing follower count by 45% over 12 months

Analytics & Reporting

• Tracked campaign performance in Google Analytics reporting weekly KPIs (traffic, leads, conversions) to marketing leadership enabling data-driven decisions
• Analyzed email campaign metrics (open rates, click rates, conversions) identifying optimization opportunities that improved performance by 25%
• Created performance dashboards and reports synthesizing data from multiple sources (Google Analytics, HubSpot, social platforms)
• Conducted A/B testing on email subject lines and landing pages identifying winning variants that improved conversion rates

Event Coordination & Support

• Coordinated logistics for 6 webinars and 2 trade show events managing registrations, follow-ups, and post-event reporting with 200+ total attendees
• Managed event promotional campaigns across email and social channels driving registrations and attendance
• Supported trade show presence coordinating booth materials, lead capture, and post-event follow-up processes
• Assisted with event technology setup, attendee communications, and speaker coordination ensuring smooth event execution

💡 Tip: Replace generic terms with specific metrics, technologies, and outcomes from your experience.

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Resume Writing Tips for Marketing Coordinators

1

Emphasize Campaign Execution and Coordination

Coordinators execute campaigns. Highlight: campaigns coordinated (15), channels managed (email, social, content), leads generated (2,000+). Show you deliver tactical marketing work—not strategy.

2

Quantify Content and Social Media Impact

Include metrics: posts created (100+ monthly), engagement increase (85%), followers (12K), conversion rate (4.2%). Show your content drives measurable results.

3

Show Tool Proficiency

List tools: HubSpot, Google Analytics, Hootsuite, Canva, Mailchimp. Include: campaigns launched, reports created, analytics tracked. Tool proficiency is critical at coordinator level.

4

Highlight Cross-Channel Experience

Demonstrate breadth: social media, email, content, events, analytics. Coordinators support multiple channels—show you can handle diverse marketing tactics.

5

Balance Execution with Learning

Include: certifications (Google Analytics, HubSpot), courses completed, mentorship received. Show you're building marketing expertise and eager to grow.

🎯

Essential Skills & Keywords

Include these skills to optimize your resume for ATS systems and recruiter searches.

Campaign & Execution

Campaign Coordination Campaign Execution Project Management Cross-Functional Collaboration Timeline Management Marketing Operations

Social Media & Content

Social Media Management Content Creation Copywriting Graphic Design (Canva) Content Calendar Management Community Management

Digital Marketing

Email Marketing Marketing Automation (HubSpot, Mailchimp) Landing Page Optimization A/B Testing Lead Generation Conversion Optimization

Analytics & Reporting

Google Analytics Marketing Analytics Campaign Reporting KPI Tracking Data Analysis Performance Optimization

Tools & Platforms

HubSpot Hootsuite Mailchimp Canva WordPress Microsoft Office

Supporting Skills

Event Coordination Market Research Competitive Analysis Presentation Skills Time Management Detail Orientation

💡 Tip: Naturally integrate 8-12 of these keywords throughout your resume, especially in your summary and experience sections.

Why this resume works

Role-Specific Strengths

  • Campaign execution focus: Shows hands-on tactical work: coordinated 15 campaigns, managed social media, created content—appropriate scope for coordinator level
  • Cross-channel experience: Demonstrates familiarity with multiple marketing channels: social, email, content, events—building foundational marketing skills
  • Data-informed mindset: Emphasizes analytics and measurement: tracked campaign performance, reported on KPIs, analyzed engagement metrics
  • Collaboration and support: Shows ability to support senior marketers, work cross-functionally, and execute against established strategies

✓ ATS-Friendly Elements

  • Entry-level keywords: "campaign coordination," "social media management," "content creation," "event support," "marketing analytics"
  • Support-focused action verbs: Coordinated, Assisted, Created, Managed, Tracked, Supported
  • Common marketing tools: HubSpot, Hootsuite, Canva, Google Analytics, Mailchimp
  • Appropriate metrics: campaigns coordinated, leads generated, engagement rates
  • Clear progression: Intern → Coordinator or recent graduate entry
  • Standard chronological format with recent education

✓ Human-Readable Design

  • Summary emphasizes execution and support, not strategy
  • Metrics scaled to campaign level: 15 campaigns, 2,000 leads, 85% engagement increase
  • Experience shows support role progressing to campaign ownership
  • Skills focused on tools and tactics, not strategic planning
  • Recent degree signals entry-level positioning
  • Certifications show investment in marketing fundamentals (Google, HubSpot)

💡 Key Takeaways

  • Coordinator resumes should emphasize campaign execution and tactical skills, not strategy
  • Quantify your work: campaigns coordinated, content pieces created, events managed, leads generated
  • Show tool proficiency: HubSpot, Hootsuite, Google Analytics are expected at this level
  • Highlight learning: certifications, courses, mentorship from senior marketers
  • Focus on cross-channel experience: demonstrate breadth across social, email, content, events
  • Entry certifications (Google Analytics, HubSpot) add credibility for career starters

📈 Career Progression in Marketing

See how Marketing roles evolve from campaign execution to strategic leadership.

📱 Coordinator (Current) 📊 Manager → 🎯 Director →

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