Marketing Director Resume Example

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Marketing Director Resume Sample

Sarah Mitchell
sarah@mitchell.marketing
•
(415) 333-4444
•
linkedin.com/in/sarah-mitchell-cmo
Marketing Director
Marketing Director with 12+ years driving growth and brand strategy for B2B SaaS companies. Led marketing teams of 12+ generating $45M+ in pipeline and $25M in closed revenue. Built demand generation engine scaling MQLs from 1,000 to 8,000 monthly while improving conversion rates by 40%. Expert in full-funnel marketing strategy, team development, and cross-functional leadership.
WORK EXPERIENCE
Marketing Director
Jan 2020 – Present
ScaleWorks (B2B SaaS)
  • Marketing Team & Strategy Leadership: Built and led marketing team from 4 to 12 members across demand gen, content, product marketing, and brand, establishing scalable processes and career frameworks that reduced attrition to <10%
  • Demand Generation Engine: Scaled demand generation from 1,000 to 8,000 monthly MQLs through integrated strategy across paid media ($2M budget), content marketing, SEO, and ABM, generating $45M in qualified pipeline
  • Revenue & Conversion Optimization: Partnered with Sales to optimize full funnel from MQL to closed-won, improving MQL-to-SQL conversion by 40% and contributing to $25M in closed revenue and company Series B fundraise
Senior Marketing Manager
Mar 2017 – Dec 2019
GrowthTech Inc
  • Multi-Channel Demand Generation: Built demand generation function from scratch, implementing HubSpot marketing automation and launching paid campaigns across Google, LinkedIn, and display that generated 3,500+ monthly MQLs
  • Content & SEO Strategy: Developed content marketing and SEO strategy producing 100+ articles, 20 guides, and 15 webinars annually, growing organic traffic 250% and capturing $8M in content-attributed pipeline
  • Marketing Operations & Analytics: Established marketing analytics framework tracking full-funnel metrics, lead attribution, and ROI by channel, enabling data-driven budget allocation that improved marketing efficiency by 35%
Digital Marketing Manager
Jun 2013 – Feb 2017
TechVentures
  • Paid Media & Performance Marketing: Managed $800K annual paid media budget across Google Ads, LinkedIn, and Facebook, achieving 3.5x ROAS and generating 2,000+ SQLs annually
  • Marketing Automation Implementation: Led implementation of Marketo marketing automation platform, building lead nurturing workflows and scoring model that increased marketing-to-sales handoff quality by 45%
  • Brand & Product Marketing: Developed brand messaging and product positioning for 3 product lines, creating sales enablement materials and launch campaigns that supported $12M in new product revenue
SKILLS & COMPETENCIES
Marketing Strategy & Leadership | Demand Generation & Pipeline Development | Team Building & Management | Budget Management & ROI Analysis | Go-To-Market Strategy | Marketing Automation (HubSpot, Marketo, Pardot) | Paid Media & Performance Marketing | Content Marketing & SEO | Account-Based Marketing (ABM) | Marketing Analytics & Attribution | Brand Strategy & Positioning | Cross-Functional Leadership | Sales & Marketing Alignment | Product Marketing | Customer Journey Mapping | Executive Communication & Presentations
CERTIFICATIONS
Pragmatic Marketing Certified (PMC-VI)
May 2022
Pragmatic Institute
Revenue Marketing Alliance Certified
Nov 2021
Revenue Marketing Alliance
Google Analytics 4 Certification
Mar 2023
Google
EDUCATION
Master of Business Administration (MBA)
2011-2013
UCLA Anderson School of Management
Los Angeles, California
  • Marketing
  • Strategy

Tools to build your Marketing Director resume

Copy and adapt these proven examples to create a resume that stands out.

✨

Resume Headlines

Use these attention-grabbing headlines to make a strong first impression.

Marketing Director | $45M Pipeline | $25M Revenue | Leading 12-Person Team
Marketing Director | Scaled MQLs 1K → 8K | 40% Conversion Improvement
Marketing Director | Team Leadership | $3M Budget | Series B Fundraise Support
Marketing Director | Demand Generation Strategy | $45M Pipeline Generated
Marketing Director | Full-Funnel Marketing | 12+ Team Members | B2B SaaS Growth
Marketing Director | Brand & Go-To-Market Strategy | Cross-Functional Leadership

💡 Tip: Choose a headline that reflects your unique value proposition and matches the job requirements.

⚡

Power Bullet Points

Adapt these achievement-focused bullets to showcase your impact.

Team Leadership & Organizational Development

• Built and led marketing team from 4 to 12 members across demand gen, content, product marketing, and brand establishing scalable processes reducing attrition to <10%
• Mentored 5 marketers to management roles through structured development plans and delegation of strategic projects
• Established marketing career framework with clear progression paths, competencies, and skill development improving team engagement scores by 35%
• Recruited and hired 8 marketing professionals building diverse team with specialized expertise in channels, content, and analytics

Demand Generation & Pipeline

• Scaled demand generation from 1,000 to 8,000 monthly MQLs through integrated strategy across paid media ($2M budget), content, SEO, and ABM generating $45M qualified pipeline
• Managed $3M+ annual marketing budget across paid, content, events, and tools optimizing spend allocation based on ROI and CAC payback
• Implemented account-based marketing strategy targeting enterprise accounts generating $18M in enterprise pipeline with 45% win rate
• Built multi-touch attribution model enabling data-driven budget decisions and improving marketing ROI by 28%

Revenue Impact & Funnel Optimization

• Partnered with Sales to optimize full funnel improving MQL-to-SQL conversion by 40% contributing to $25M in closed revenue and Series B fundraise
• Established closed-loop reporting between Marketing and Sales providing visibility into pipeline quality, velocity, and conversion rates
• Reduced customer acquisition cost by 32% through channel optimization, landing page testing, and improved lead qualification
• Drove 65% year-over-year revenue growth through strategic marketing initiatives supporting company scaling from $10M to $35M ARR

Brand, Positioning & GTM Strategy

• Led brand positioning and messaging refresh differentiating company in crowded market increasing brand awareness by 85%
• Developed go-to-market strategy for 3 product launches coordinating with Product, Sales, and CS resulting in $12M first-year revenue
• Expanded market presence through thought leadership, speaking engagements, and analyst relations securing Gartner recognition
• Partnered with C-suite on company positioning, competitive strategy, and market expansion plans presented to Board and investors

💡 Tip: Replace generic terms with specific metrics, technologies, and outcomes from your experience.

📝

Resume Writing Tips for Marketing Directors

1

Lead with Business-Level Impact

Directors own business outcomes. Highlight: pipeline generated ($45M), revenue influenced ($25M), budget managed ($3M), team size (12). Show marketing drives company growth.

2

Quantify Team Building and Leadership

Include: team growth (4 → 12), promotions enabled (5), attrition rate (<10%), organizational development. Directors multiply impact through people—show you build teams.

3

Demonstrate Strategic Thinking

Highlight: brand positioning, go-to-market strategy, market expansion, Series B support, Board presentations. Directors are strategic—not just tactical executors.

4

Show Cross-Functional Executive Partnership

Include: Sales partnership (funnel optimization), Product collaboration (GTM strategy), C-suite alignment. Directors operate at executive level—prove partnership capability.

5

Balance Growth Metrics with Efficiency

Show both scale (8K MQLs, $45M pipeline) and efficiency (32% CAC reduction, 40% conversion improvement, 28% ROI increase). Directors scale smartly—not just spend more.

🎯

Essential Skills & Keywords

Include these skills to optimize your resume for ATS systems and recruiter searches.

Strategic Leadership

Marketing Strategy Go-To-Market Strategy Brand Positioning Market Expansion Competitive Strategy Executive Presentations

Team & Organization

Team Leadership & Development Hiring & Recruiting Performance Management Career Development Organizational Design Change Management

Demand Generation & Pipeline

Demand Generation Strategy Account-Based Marketing (ABM) Full-Funnel Marketing Pipeline Marketing Lead Generation & Qualification Marketing Attribution

Budget & ROI

Budget Management ($3M+) ROI Analysis & Optimization Marketing Mix Modeling Resource Allocation Vendor Management Financial Planning

Cross-Functional Partnership

Sales & Marketing Alignment Product Marketing Collaboration C-Suite Partnership Board Communications Revenue Operations Executive Stakeholder Management

Marketing Execution

Digital Marketing Content Marketing Paid Media Strategy Marketing Automation Brand Management Event Strategy

💡 Tip: Naturally integrate 8-12 of these keywords throughout your resume, especially in your summary and experience sections.

Why this resume works

Role-Specific Strengths

  • Revenue and pipeline accountability: Shows P&L mindset: $45M pipeline generated, $25M revenue closed, marketing budget ownership of $3M+
  • Team building and leadership: Demonstrates people leadership: built team from 4 to 12, mentored 5 to manager roles, established marketing function
  • Strategic growth impact: Quantifies business-level outcomes: scaled MQLs 8x, improved conversion 40%, supported Series B fundraise
  • Cross-functional executive partnership: Shows ability to partner with Sales, Product, and C-suite on go-to-market strategy and company positioning

✓ ATS-Friendly Elements

  • Director-level keywords: "marketing strategy," "demand generation," "team leadership," "budget management," "go-to-market"
  • Leadership action verbs: Built, Scaled, Led, Established, Transformed, Drove
  • Business impact metrics: pipeline ($45M), revenue ($25M), budget managed ($3M), team size (12)
  • Executive stakeholder language: C-suite partnership, board presentations, cross-functional leadership
  • Clear progression: Manager → Senior Manager → Director
  • Advanced degree or executive certifications expected

✓ Human-Readable Design

  • Summary immediately establishes leadership scope: 12-person team, $45M pipeline, strategic role
  • Metrics at business level: millions in pipeline/revenue, team scaling, company growth milestones
  • Experience shows progression from tactical marketer to strategic leader
  • Balance of strategic vision (brand, positioning) with execution excellence (demand gen, conversion)
  • Skills reflect director expectations: team leadership, budget management, executive communication
  • MBA or executive education signals readiness for VP/CMO track

💡 Key Takeaways

  • Director resumes must lead with business impact: pipeline, revenue, budget, team size
  • Quantify at organization level: total marketing budget, pipeline generated, revenue influenced, MQL scale
  • Show team building: headcount growth, promotions enabled, organizational development
  • Demonstrate strategic thinking: brand positioning, go-to-market strategy, market expansion
  • Include executive partnership: Sales alignment, Product collaboration, Board presentations
  • Advanced education or certifications signal readiness for C-suite track

📈 Career Progression in Marketing

See how Marketing roles evolve from campaign execution to strategic leadership.

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