Marketing Manager Resume Example

A concise, ATS‑friendly resume with measurable outcomes you can adapt.

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Marketing Manager Resume Sample

Tyler Adams
tyler@adams.marketing
•
(650) 555-4321
•
linkedin.com/in/tyler-adams-marketing
Marketing Manager
Results-driven Marketing Manager with 6+ years executing integrated campaigns across digital and traditional channels. Generated $18M+ in attributed revenue through data-driven strategies. Expert in SEO, paid media, and marketing automation. Increased qualified leads by 140% while reducing cost per acquisition by 35%.
WORK EXPERIENCE
Senior Marketing Manager
Feb 2020 – Present
GrowthLabs
  • Demand Generation: Built and managed multi-channel demand generation engine (SEO, PPC, email, content) that generated 5,000+ MQLs monthly and contributed $12M in pipeline revenue
  • Marketing Automation: Implemented HubSpot marketing automation workflows and lead scoring model, improving sales efficiency by 45% and increasing marketing-qualified-to-sales-qualified lead conversion by 28%
  • Performance Marketing: Optimized Google Ads and LinkedIn campaigns with $500K annual budget, achieving 3.2x ROAS and reducing cost per lead from $180 to $95 through continuous A/B testing
Digital Marketing Manager
Jun 2017 – Jan 2020
TechVentures Inc
  • Content Strategy: Developed and executed content marketing strategy producing 50+ articles, 12 whitepapers, and 8 webinars annually, driving 65% increase in organic traffic and 2,400+ content-attributed leads
  • SEO Optimization: Led technical and on-page SEO initiatives that improved domain authority from 32 to 58 and secured first-page rankings for 35+ high-intent keywords, generating $3M in organic revenue
  • Team Leadership: Managed team of 4 marketing specialists and 6 external contractors, coordinating campaign execution across social media, email, and paid channels with 98% on-time delivery
SKILLS & COMPETENCIES
Digital Marketing Strategy | SEO/SEM and Paid Media | Marketing Automation (HubSpot, Marketo) | Content Marketing and Copywriting | Google Analytics and Data Analysis | Email Marketing Campaigns | Social Media Marketing | Lead Generation and Nurturing | Budget Management and ROI Analysis | A/B Testing and Conversion Rate Optimization | CRM Management (Salesforce) | Brand Positioning and Messaging
CERTIFICATIONS
Google Ads Certification
Mar 2024
Google
HubSpot Inbound Marketing Certification
Oct 2022
HubSpot Academy
Digital Marketing Professional Certificate
Jun 2020
Digital Marketing Institute
EDUCATION
Bachelor of Arts in Marketing
2013-2017
Boston University
Boston, Massachusetts
  • Digital Marketing
  • Consumer Behavior

Tools to build your Marketing Manager resume

Copy and adapt these proven examples to create a resume that stands out.

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Resume Headlines

Use these attention-grabbing headlines to make a strong first impression.

Marketing Manager | $18M+ Revenue Generated | 5,000+ MQLs Monthly
Marketing Manager | Demand Generation & Performance Marketing | 3.2x ROAS
Marketing Manager | SEO, SEM & Marketing Automation | 140% Lead Growth
Marketing Manager | HubSpot Expert | $12M Pipeline | 35% CPA Reduction
Marketing Manager | Team Leadership | $500K Budget | 98% On-Time Delivery
Marketing Manager | Multi-Channel Campaigns | 2,400+ Content-Attributed Leads

💡 Tip: Choose a headline that reflects your unique value proposition and matches the job requirements.

⚡

Power Bullet Points

Adapt these achievement-focused bullets to showcase your impact.

Demand Generation & Revenue

• Built and managed multi-channel demand generation engine (SEO, PPC, email, content) generating 5,000+ MQLs monthly contributing $12M in pipeline revenue
• Generated $18M+ in attributed revenue through data-driven digital marketing strategies increasing qualified leads by 140%
• Developed content marketing strategy producing 50+ articles, 12 whitepapers, 8 webinars annually driving 2,400+ content-attributed leads
• Optimized full marketing funnel improving lead-to-opportunity conversion by 28% and reducing time-to-conversion by 18 days

Performance Marketing & Paid Media

• Optimized Google Ads and LinkedIn campaigns with $500K annual budget achieving 3.2x ROAS and reducing cost per lead from $180 to $95
• Managed paid media strategy across search, social, and display achieving average 4.8% CTR and 12% conversion rate on paid traffic
• Conducted continuous A/B testing on ad creative, landing pages, and targeting reducing CPA by 35% over 12 months
• Developed attribution model tracking multi-touch customer journeys enabling better budget allocation and 22% improvement in CAC payback

Marketing Automation & Systems

• Implemented HubSpot marketing automation workflows and lead scoring model improving sales efficiency by 45% and increasing MQL-to-SQL conversion by 28%
• Developed lead nurturing campaigns with 12-touch email sequences achieving 18% open rates and 4.2% conversion to sales-ready leads
• Integrated marketing automation with Salesforce CRM enabling closed-loop reporting and pipeline visibility for executive leadership
• Created automated reporting dashboards tracking MQLs, pipeline, revenue, and ROI by channel providing real-time marketing performance visibility

SEO, Content & Team Leadership

• Led technical and on-page SEO initiatives improving domain authority from 32 to 58 and securing first-page rankings for 35+ keywords generating $3M organic revenue
• Increased organic traffic by 65% through content strategy, technical SEO, and backlink building reaching 50K monthly visitors
• Managed team of 4 marketing specialists and 6 external contractors coordinating campaign execution with 98% on-time delivery
• Established marketing best practices, templates, and processes improving team efficiency and campaign consistency

💡 Tip: Replace generic terms with specific metrics, technologies, and outcomes from your experience.

📝

Resume Writing Tips for Marketing Managers

1

Lead with Revenue and Pipeline Impact

Marketing Managers own business outcomes. Highlight: revenue generated ($18M+), pipeline ($12M), MQLs (5,000 monthly). Show marketing drives revenue—not just campaigns.

2

Quantify Performance Marketing Results

Include: ROAS (3.2x), CPA reduction (35%), budget managed ($500K), conversion rates. Performance marketing is measurable—prove ROI with hard numbers.

3

Demonstrate Marketing Automation Expertise

HubSpot/Marketo are table stakes. Highlight: workflows implemented, lead scoring, MQL-to-SQL improvement (28%), automation efficiency gains (45%). Show technical marketing depth.

4

Show Multi-Channel Expertise

Managers own multiple channels. Include: SEO (rankings, traffic), paid (ROAS, CPA), content (leads generated), email (conversion rates). Demonstrate breadth and depth.

5

Balance Execution with Team Leadership

Include: team size (4 specialists), contractors managed (6), on-time delivery (98%), processes established. Show you execute AND lead.

🎯

Essential Skills & Keywords

Include these skills to optimize your resume for ATS systems and recruiter searches.

Demand Generation

Demand Generation Strategy Lead Generation & Nurturing Multi-Channel Campaigns Funnel Optimization Pipeline Marketing Account-Based Marketing

Performance Marketing

SEO/SEM Google Ads & LinkedIn Ads Paid Media Strategy Budget Management ROI Analysis Conversion Rate Optimization

Marketing Automation

Marketing Automation (HubSpot, Marketo) Lead Scoring & Nurturing Email Marketing Workflow Automation CRM Integration (Salesforce) Marketing Operations

Content & SEO

Content Marketing SEO Strategy & Execution Copywriting Content Strategy Technical SEO Link Building

Analytics & Reporting

Google Analytics Marketing Attribution Data Analysis KPI Tracking & Reporting A/B Testing Dashboard Development

Leadership & Strategy

Team Leadership Vendor Management Cross-Functional Collaboration Strategic Planning Budget Management Project Management

💡 Tip: Naturally integrate 8-12 of these keywords throughout your resume, especially in your summary and experience sections.

Why this resume works

Role-Specific Strengths

  • Revenue-driving campaigns: $18M+ attributed revenue, $12M pipeline, 5,000+ MQLs monthly—shows business impact
  • Performance marketing expertise: 3.2x ROAS, 35% CPA reduction, $500K budget managed—demonstrates optimization
  • Marketing automation mastery: HubSpot implementation, lead scoring, 28% MQL-to-SQL lift—shows technical depth
  • Team and contractor management: Led 4 specialists + 6 contractors, 98% on-time delivery—leadership capability

✓ ATS-Friendly Elements

  • Manager keywords: "demand generation," "marketing automation," "SEO/SEM," "performance marketing," "team leadership"
  • Results verbs: Generated, Implemented, Optimized, Managed, Developed
  • Business metrics: $18M revenue, $12M pipeline, 5,000 MQLs, 140% lead increase
  • Tools: HubSpot, Google Ads, Salesforce, Google Analytics
  • Certifications: Google Ads, HubSpot, Digital Marketing Institute

✓ Human-Readable Design

  • Summary leads with revenue and lead generation impact
  • Metrics show manager scope: $18M revenue, 5,000 MQLs, $500K budget
  • Experience demonstrates campaign ownership and team leadership
  • Skills balance channel expertise (SEO, paid, content) with automation
  • Certifications validate digital marketing proficiency

💡 Key Takeaways

  • Marketing Managers own revenue and pipeline—lead with $18M revenue, $12M pipeline
  • Quantify lead generation: MQLs generated (5,000 monthly), lead growth (140%), conversion improvements (28%)
  • Show performance marketing expertise: ROAS (3.2x), CPA reduction (35%), budget managed ($500K)
  • Demonstrate automation and systems: HubSpot implementation, lead scoring, workflows
  • Balance channel execution (SEO, paid, content) with team leadership

📈 Career Progression in Marketing

See how Marketing roles evolve from campaign execution to strategic leadership.

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