Sales Development Representative Resume Sample

Casey Morgan

casey@morgan.sales

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(617) 444-5555

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linkedin.com/in/casey-morgan-sdr

Sales Development Representative

High-energy Sales Development Representative with 1.5 years generating qualified pipeline for B2B SaaS sales teams. Sourced 180+ SQLs through cold outreach, social selling, and email campaigns. Achieved 125% of quota for 5 consecutive quarters. Skilled in discovery, qualification, and building rapport with prospects.

WORK EXPERIENCE

Sales Development Representative

Jun 2023 – Present

CloudTech SaaS

Pipeline Generation: Generated 180+ sales-qualified leads through cold calling (100+ calls/day), email campaigns (500+ emails/week), and LinkedIn outreach, achieving 125% of quota for 5 consecutive quarters
Discovery & Qualification: Conducted 200+ discovery calls using BANT framework, achieving 15% meeting-to-SQL conversion rate (vs. 11% team average) by identifying high-fit prospects and uncovering pain points
Sales Tools & CRM: Utilized Salesforce, Outreach, and LinkedIn Sales Navigator to manage 300+ prospect accounts, track outreach activities, and maintain accurate pipeline data with 98% data hygiene score

SDR Intern

Jan 2023 – May 2023

B2B Growth Partners

Outbound Prospecting: Executed cold calling and email campaigns for 3 client accounts, booking 40+ qualified meetings over 5-month period and learning consultative sales approach
Market Research: Researched target accounts using ZoomInfo and LinkedIn, creating prospect lists of 500+ contacts and identifying key decision makers for outreach campaigns
Sales Training: Completed sales methodology training on SPIN selling, objection handling, and cold calling best practices, improving call-to-meeting conversion from 2% to 5%

SKILLS & COMPETENCIES

CERTIFICATIONS

Salesforce Certified Administrator

Aug 2023

Salesforce

LinkedIn Sales Navigator Certification

Jun 2023

EDUCATION

Bachelor of Business Administration

2019-2023

Boston University

Boston, Massachusetts

Sales
Marketing

Tools to build your Sales Development Representative resume

Copy and adapt these proven examples to create a resume that stands out.

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Resume Headlines

Use these attention-grabbing headlines to make a strong first impression.

Sales Development Representative | 180+ SQLs Generated | 125% Quota Attainment

SDR | B2B SaaS | Cold Calling & Pipeline Generation | 5 Consecutive Quarters Above Quota

Sales Development Representative | BANT Qualification | 15% Meeting-to-SQL Conversion

SDR | Outbound Prospecting | 100+ Calls Daily | Salesforce & LinkedIn Sales Navigator

Sales Development Representative | Top 10% of SDR Team | 200+ Discovery Calls

SDR | Lead Generation & Qualification | B2B Pipeline Development

💡 Tip: Choose a headline that reflects your unique value proposition and matches the job requirements.

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Power Bullet Points

Adapt these achievement-focused bullets to showcase your impact.

Pipeline Generation & Quota Attainment

• Generated 180+ sales-qualified leads through cold calling (100+ calls/day), email campaigns (500+ emails/week), and LinkedIn outreach achieving 125% of quota for 5 consecutive quarters

• Sourced $2.4M in qualified pipeline for AE team exceeding monthly SQL targets by average of 25%

• Ranked in top 10% of 30-person SDR team based on meetings booked and SQL quality ratings from AEs

• Achieved 130% of annual quota ($1.8M pipeline target) demonstrating consistent performance and work ethic

Discovery & Qualification

• Conducted 200+ discovery calls using BANT framework achieving 15% meeting-to-SQL conversion rate (vs. 11% team average)

• Qualified prospects based on budget, authority, need, and timeline ensuring high-quality handoffs to Account Executives

• Uncovered pain points and business challenges through consultative questioning driving higher conversion rates downstream

• Scheduled 90+ qualified demos for AEs with 85% show rate through effective follow-up and rapport building

Outbound Prospecting & Outreach

• Made 100+ cold calls daily prospecting into target accounts achieving 8% connect rate and 2% meeting booking rate

• Executed personalized email campaigns with 500+ emails weekly achieving 22% open rate and 3.5% response rate

• Leveraged LinkedIn Sales Navigator for social selling connecting with 300+ decision-makers and generating 40+ inbound meetings

• Developed account-based prospecting strategies targeting mid-market companies ($10M-$100M revenue) with tailored messaging

Sales Tools & Process Excellence

• Utilized Salesforce, Outreach, and LinkedIn Sales Navigator managing 300+ prospect accounts with 98% data hygiene score

• Maintained meticulous CRM hygiene logging all calls, emails, and meetings enabling accurate pipeline forecasting

• Created email templates and call scripts adopted by SDR team improving team efficiency and messaging consistency

• Participated in weekly coaching sessions with AEs learning objection handling, discovery techniques, and sales methodology

💡 Tip: Replace generic terms with specific metrics, technologies, and outcomes from your experience.

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Resume Writing Tips for Sales Development Representatives

Lead with SQLs Generated and Quota Attainment

SDRs are measured on pipeline. Highlight: SQLs generated (180+), quota attainment (125%), pipeline sourced ($2.4M), consecutive quarters above target (5). Show you deliver—numbers speak louder than words.

Quantify Activity Metrics

Include volume: calls made (100+ daily), emails sent (500+ weekly), meetings booked (90+), prospects managed (300+). SDRs hustle—prove work ethic through activity.

Emphasize Qualification and Conversion

Show quality: meeting-to-SQL rate (15% vs. 11% avg), show rate (85%), connect rate (8%). You generate quality leads—not just activity.

Highlight Sales Tools and Process

List tools: Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo. Include: CRM hygiene (98%), processes followed (BANT), templates created. Show operational excellence.

Balance Metrics with Coachability

Include learning: coaching sessions attended, methodologies learned (BANT, MEDDIC), mentorship from AEs. SDR-to-AE promotion requires showing you can grow.

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Essential Skills & Keywords

Include these skills to optimize your resume for ATS systems and recruiter searches.

Core SDR Skills

Cold Calling Email Prospecting LinkedIn Social Selling Lead Generation Outbound Prospecting Pipeline Development

Qualification & Discovery

BANT Qualification Discovery Calls Needs Analysis Pain Point Identification Objection Handling Consultative Selling

Sales Tools & Technology

Salesforce CRM Outreach (Sequencing) LinkedIn Sales Navigator ZoomInfo Salesloft HubSpot

Metrics & Performance

Quota Attainment SQL Generation Meeting Booking Conversion Optimization Pipeline Forecasting

Communication

Phone Communication Email Copywriting Rapport Building Active Listening Persistence Relationship Development

Account-Based Approach

Account Research Persona Targeting Multi-Threading Account-Based Prospecting Territory Management

💡 Tip: Naturally integrate 8-12 of these keywords throughout your resume, especially in your summary and experience sections.

Why this resume works

Role-Specific Strengths

Activity and quota focus: Shows appropriate SDR metrics: 180 SQLs generated, 125% of quota, 100+ calls daily—volume-driven role
Prospecting and outreach proficiency: Demonstrates core SDR skills: cold calling, email campaigns, social selling, LinkedIn prospecting
Qualification and conversion: Emphasizes quality: 15% meeting-to-SQL conversion, BANT qualification, discovery questions
Coachability and growth mindset: Shows willingness to learn from AEs, adapt messaging, improve metrics—key for SDR-to-AE promotion

✓ ATS-Friendly Elements

Entry-level keywords: "cold calling," "lead generation," "pipeline development," "qualification," "outbound prospecting"
Activity-focused metrics: calls made, emails sent, meetings booked, SQLs generated
Modern sales tools: Salesforce, Outreach, LinkedIn Sales Navigator, ZoomInfo
Clear progression: Intern → SDR or recent graduate entry
Quota attainment percentages prominently featured (125%, 130%)
Standard chronological format with recent education or career switch

✓ Human-Readable Design

Summary emphasizes pipeline generation and quota attainment
Metrics scaled to SDR level: 180 SQLs, 100+ calls/day, 15% conversion
Experience shows SDR role with potential for AE promotion
Skills focused on prospecting tactics and tools, not closing
Recent degree or career transition aligns with SDR entry point
Certifications show investment in sales fundamentals

💡 Key Takeaways

SDR resumes should emphasize activity metrics: calls, emails, meetings booked, SQLs generated
Quantify quota attainment: 125% of quota, top 10% of team, 5 consecutive quarters above target
Show tool proficiency: Salesforce, Outreach, LinkedIn Sales Navigator expected at this level
Highlight learning: mentorship from AEs, training completed, methodology learned (BANT, MEDDIC)
Focus on conversion: meeting-to-SQL rate, response rate, show quality over just quantity
Entry certifications or sales bootcamp completion add credibility

📈 Career Progression in Sales

See how Sales roles evolve from prospecting to enterprise deal closure and team leadership.

📞 SDR (Current) 💼 Account Executive → 📊 Sales Manager →

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Sales Development Representative Resume Example